Touchdown To Trademarks: Travis Kelce's Business Blitz And Taylor Swift's Influence

Jimmy Henton
Nov 04, 2023
Nov 04, 2023

In the dynamic intersection of sports, branding, and pop culture, Kansas City Chiefs star tight end, Travis Kelce, is orchestrating a remarkable touchdown. At 34, he's not only conquering the football field but also making a mark in the business world. In a bold move, Kelce has filed for a slew of new trademarks, solidifying his name, catchphrase, and even his cereal as lucrative assets.

What's more, his flourishing brand is entwined with a fascinating connection to none other than the music sensation, Taylor Swift. Join us as we explore the intriguing journey of Travis Kelce's rise in the world of entrepreneurship and the captivating influence of Taylor Swift on his newfound stardom.

#1. Travis Kelce Secures Trademarks For His Brand

Source: Todd Rosenberg/Getty Images

Kansas City Chiefs star tight end, Travis Kelce, is making waves in the world of branding and entrepreneurship. At the age of 34, Kelce has filed for five new trademarks, encompassing his own name, social media handle, catchphrase, jersey number reference, and even a unique cereal.

According to trademark attorney Josh Gerben, these trademarks will pave the way for an array of merchandise, including pins, posters, bobbleheads, clothing, and a cereal called "Kelce's Krunch."

One of the most intriguing aspects of this development is Kelce's dedication to building his personal brand. His catchphrase, "Alright Nah," has become synonymous with his charismatic persona, and his cereal, Kelce's Krunch, is a testament to his marketability.

Beyond the football field, Kelce's entrepreneurial endeavors are taking off, showing that athletes can successfully leverage their image in various business ventures.

#2. Kelce's Charitable And Collaborative Efforts

Source: Barry Brecheisen/Getty Images

Kelce's entrepreneurial ventures aren't limited to branding alone. His partnership with the Midwest supermarket company, Hy-Vee, to create Kelce's Krunch, was more than just a breakfast cereal. This collaboration was tied to his nonprofit, the 87 & Running Foundation, which aims to make a positive impact on communities.

It's not just about business for Kelce; it's about giving back and creating meaningful connections with his audience. “Hy-Vee is an incredible partner, and I am looking forward to bringing more impactful community initiatives to life with them. Let’s go Chiefs Kingdom!” Kelce said in a statement.

Additionally, Kelce's podcast with his brother, Jason Kelce, who plays for the Philadelphia Eagles, is another avenue for connecting with fans. Their weekly discussions on football experiences and sports-related news provide insights into the life of a professional athlete. Travis Kelce is not just an athlete but a multifaceted figure who shares his personal journey with his audience, making him relatable and engaging.

#3. Travis Kelce's Soaring Popularity And The Taylor Swift Connection

Source: CHARIAH GORDON/INSTAGRAM

In recent months, Travis Kelce's popularity has seen exponential growth, partly due to his high-profile romance with singer Taylor Swift. After Swift attended her first Kansas City Chiefs game in September, Kelce's football jersey sales experienced a staggering 400 percent increase. This highlights the significant influence that celebrity relationships can have on an athlete's public image and marketability.

Swift, known for her business acumen, recently reached billionaire status, showcasing the power of combining talent, marketing, and timing in the Entertainment industry. Her ability to create a massive brand and fortune based on music and performance is a testament to her business prowess.

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The relationship between Travis Kelce and Taylor Swift adds a new layer of intrigue to their respective careers and serves as a reminder of the far-reaching impact of personal branding.

As Swift continues to support Kelce at games and beyond, their dynamic presence in the world of entertainment and sports is a compelling case study of two influential figures coming together. This newfound synergy could potentially lead to exciting collaborations and ventures, further solidifying their status as a power couple.

Touchdown To Trademarks: Travis Kelce's Business Blitz And Taylor Swift's Influence

#1. Travis Kelce Secures Trademarks For His Brand

#2. Kelce's Charitable And Collaborative Efforts

#3. Travis Kelce's Soaring Popularity And The Taylor Swift Connection

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