How Much Did Ryan Reynolds Pay For Mint Mobile?

How much did Ryan Reynolds Pay for Mint Mobile? Mint Mobile is a budget wireless provider that offers prepaid plans with unlimited talk, text, and data. The company was founded in 2016 and has been growing rapidly ever since. But what attracted the attention of many people was the involvement of Ryan Reynolds, the famous actor and producer who starred in movies like Deadpool, The Proposal, and Free Guy.
Reynolds became a minority owner of Mint Mobile in 2019, after being impressed by its low-cost and customer-friendly service. He also became the face of the brand, appearing in various commercials and social media posts to promote Mint Mobile’s products and values. But how much did Reynolds pay for his stake in Mint Mobile? And how much did he earn from its recent sale to T-Mobile?

#1. How much did Ryan Reynolds Pay for Mint Mobile?

Source: NY Post

The exact amount that Reynolds paid for his stake in Mint Mobile is not publicly disclosed, but some estimates suggest that it was around $15 million. This would give him a share of about 5% to 10% of the company, depending on its valuation at the time.
Reynolds said that he invested in Mint Mobile because he believed in its mission to provide affordable and reliable wireless service to millions of Americans. He also said that he wanted to use his platform and influence to help grow the brand and reach new customers.
“I love building brands,” Reynolds said in an interview with Forbes. "And I love working with brands that are disrupting their respective industries."

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#2. Ryan Reynolds’ Role as a Spokesperson for Mint Mobile

Source: MobileSyrup

As a part owner of Mint Mobile, Reynolds also took on an active role as a spokesperson for the company. He appeared in several humorous ads that poked fun at other wireless carriers, celebrities, and even himself.
For example, one ad featured Reynolds announcing a partnership with Rick Moranis, the actor who starred in Ghostbusters and Honey I Shrunk The Kids. However, instead of promoting Mint Mobile’s plans or features, Reynolds simply expressed his admiration for Moranis and asked him why he agreed to do the ad. Another ad showed Reynolds introducing a new plan called “The Ryan Plan”, which offered unlimited everything for only $30 per month. However, there was a catch: customers had to be named Ryan or change their name to Ryan to qualify.
Reynolds also used his social media accounts to engage with fans and potential customers. He often posted witty comments or jokes about Mint Mobile’s offers or competitors. He also responded to questions or complaints from customers with humor and sincerity. Reynolds’ involvement helped boost Mint Mobile’s brand awareness and customer loyalty. According to Forbes, Mint Mobile added more than 300,000 subscribers in 2020 alone, making it one of the fastest-growing wireless providers in the US.

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#3. Ryan Reynolds’ Profit from Mint Mobile’s Sale to T-Mobile

Source: Engadget

In March 2023, T-Mobile announced that it had agreed to acquire Mint Mobile for up to $1.35 billion. The deal included other prepaid wireless brands owned by Ultra Mobile Inc., such as Ultra Mobile and Univision Mobile. T-Mobile said that it wanted to expand its presence in the prepaid market segment by offering more choices and value to customers. It also said that it would keep Mint Mobile’s existing plans and pricing unchanged after the acquisition.
As part of the deal, Reynolds agreed to stay on as a spokesperson for Mint Mobile under T-Mobile’s ownership. He also retained some equity stake in Mint Mobile, although it is unclear how much exactly. Based on these facts, we can estimate that Reynolds made a profit of at least $67 million from the sale of Mint Mobile. This is assuming that he sold his entire initial stake (which may not be true) at a valuation of $1 billion (which may be lower than reality).
However, this does not include any additional payments or incentives that he may receive from T-Mobile as part of his ongoing role as a spokesperson for Mint Mobile. Nor does it account for any taxes or fees that he may have to pay on his earnings. Therefore, the actual amount that Reynolds made from his investment in Mint Mobile could be higher or lower than our estimate, depending on various factors.