Linda Yaccarino Wiki: Her Career Proves Why She Is X’s Latest CEO
In June 2023, Linda Yaccarino became the new CEO of X, formerly Twitter, handpicked by Elon Musk himself. And Linda Yaccarino became the hottest topic. Who is the new CEO of X Corp?
It turns out, Linda Yaccarino is a very accomplished woman, career-wise. The newly appointed CEO of X has a long and decorated résumé, climbing the career ladder and becoming the top dog in the media and broadcasting industry for over a decade! Examine her career accomplishments via this writing, and see the reasons why Elon Musk handpicked her as his replacement.
Linda Yaccarino's Twitter CEO Offer
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“Linda is a brilliant leader with a proven track record of innovation and growth. She shares my vision for a brighter future where X is the everything app for everyone. She has the experience, the talent, and the passion to take X to the next level.”
Linda Yaccarino Wiki: A Long Career Timeline
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- In 2014, Yaccarino joined the board of directors of the Ad Council, a non-profit organization that produces public service campaigns on social issues. She became the chair of the board in 2021.
- In 2018, President Donald Trump appointed Yaccarino to the President's Council on Sports, Fitness, and Nutrition, a group of experts that advises the government on health and wellness matters.
- In 2020, Yaccarino led NBCUniversal's upfront presentation, a showcase of new programming and ad opportunities for advertisers. She introduced a new metric called CFlight, which measured viewership across linear and digital platforms.
- In 2021, Yaccarino partnered with the Biden administration to create a coronavirus vaccination campaign that featured Pope Francis and other celebrities. The campaign reached over 2 billion impressions across NBCUniversal's platforms.
- In 2023, Yaccarino succeeded Elon Musk as the CEO of X Corp. and Twitter (currently rebranding to X), becoming one of the most powerful women in tech. She was handpicked by Musk himself, who praised her as a "visionary leader".
These are some of the notable achievements that showcase Yaccarino's impact and influence in the media world. She has been recognized by various publications and organizations for her accomplishments and leadership.
Linda Yaccarino’s Career Highlights
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1. MTV Networks
Yaccarino began her 15-year career at Turner Entertainment, eventually becoming the Executive VP and COO. There, she transformed ad sales, marketing, and research for networks like TNT, TBS, Cartoon Network, and Adult Swim, modernizing strategies and elevating revenue and ratings. In 2004, she joined MTV Networks as Executive VP of ad sales for VH1 and CMT, excelling in innovative advertising solutions and adapting to evolving consumer preferences and market trends across various genres and audiences.2. Turner Broadcasting System
In 2006, Yaccarino returned to Turner Broadcasting System as executive vice president and general manager of ad sales for TBS, TNT and truTV. She led the sales strategy and operations for the cable networks, as well as their digital and mobile platforms. She continued to grow the business and deliver results for the company and its clients. She also established herself as a trusted partner and advisor for the network's programming teams.
3. NBCUniversal
In 2011, Yaccarino moved to NBCUniversal as president of cable Entertainment and digital ad sales. She oversaw the ad sales for networks such as USA, Syfy, Bravo, Oxygen, E! and Esquire. In 2013, she was promoted to chairman of advertising sales and client partnerships, expanding her role to include broadcast, news and sports properties.
In 2019, she became the big boss of global advertising and partnerships. She led a project called One Platform, which tried to bring all the company's ads together on TV and the internet. She also helped launch Peacock, a streaming service from NBCUniversal that started in 2020. At NBCUniversal, she was at the very top of her game, handling one of the biggest and most varied ad sales collections in the business.
Linda Yaccarino’s Net Worth
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Linda Yaccarino's net worth is estimated over $35 million as of May 2023. Her impressive wealth comes from her salary as chairman of global advertising and partnerships for NBCUniversal. In addition, Linda Yaccarino gets paid $6 million a year as the new CEO of Twitter. Her net worth reflects her success and status in the industry. She is one of the highest-paid and most respected executives in the media business.
Linda Yaccarino’s Wiki: Biography and Background
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Linda Yaccarino was born on December 21, 1963, in Deer Park, New York. This makes her 59 years old as of 2023. She grew up in a regular middle-class Italian family. Her dad was a police officer, and her mom took care of their home.
In her personal life, Linda is married to Claude Madrazo. He used to work in advertising but now runs his own consulting firm. They first met on a blind date in 1988 and got married in 1990. They have two grown-up kids, a son and a daughter, and a grandson born in 2022. They live in Sea Cliff, New York, with a beautiful view of the Long Island Sound. She is also Catholic.
Linda Yaccarino's Education
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Source: Google Images
Linda Yaccarino's contributions have earned her an array of acclaim. Notably, she has been recognized as one of the most powerful women in business by Fortune magazine and acknowledged among the most influential individuals in media by Adweek magazine. Her innovative thinking has also led to her being recognized as one of the most creative people in business by Fast Company magazine.
Through this carefully compiled Linda Yaccarino wiki, it’s not hard to imagine why Elon Musk has picked Linda Yaccarino as his replacement for the Twitter company.