7 Celebrity Beauty Brands That You Certainly Pay A Pretty Penny For Them

Jessica Wilson
Jun 06, 2022
Jun 06, 2022

Skincare and makeup have been around for decades – with millions of brands making products all over the world. With a billion-dollar industry, more people are starting to see money-making opportunities, especially celebs. Many famous people shift away from simply being the faces of brands to becoming their founders.
Whether they launched a full-blown brand or put their name on a successful line of makeup and skincare products, they have helped customers look more beautiful without paying money for any professional makeup artist. Below are 7 celebrity-owned brands that are well worth your shopping dollars.

#1 Scarlett Johansson’s The Outset

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Scarlett Johansson worked with co-founder Kate Foster Lengyel to create the skincare brand, The Outset. The Outset offers five core products: a cleanser, serum, moisturizer, night cream, and eye cream. She starts her own brand because she’s struggled with acne. She wants to nourish her skin and minimizes the number of products she uses.

#2 Halsey's About-Face

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Halsey's About-Face makeup line launched in 2021 with over 40 products, a mix of lip glosses, highlighters, powders, eye paints, eye pencils, and liquid lipsticks. The products are insanely good and easy to use so About-Face quickly becomes customers’ favorite beauty brand.

#3 Jennifer Lopez’s JLo Beauty

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In 2020, Jennifer Lopez created JLo Beauty, a collection of eight glow-enhancing products including staples like a moisturizer, cleanser, and serum, and a dietary supplement. A reviewer says that the products are very lightweight, absorb really well, and don’t have any fragrance.

#4 Lady Gaga's Haus Laboratories

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Lady Gaga surprised fans and beauty mavens when she partnered with Amazon to launch Hanus Laboratories in 2019. Hanus Laboratories gives consumers a chance to look like a star. She creates a line of winged stickers for the perfect cat-eye.

#5 Jessica Alba's Honest Beauty

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Jessica Alba's Honest Beauty is one of the first brands to embrace clean beauty on a large scale. Alba told the Allure that the brand’s mission was “putting people’s health and wellness first, thinking of the planet, applying more conscious business practices”.

#6 Iman's Iman Cosmetics

Iman is early aware of the difficulties women of color have had with skincare and makeup so she decides to launch the beauty brand, Iman Cosmetics. She shares that on her first shoot, the makeup artist don't have any foundation for her skin tone. The Iman Cosmetics products formulate the correct shade for her skin tone and other black women.

#7 Hailey Bieber’s Rhode

Hailey Bieber is officially ready to enter the celebrity beauty brand space. In an Instagram post shared on April 7, Hailey unveiled the logo and visual identity for the brand with a series of posters. She confirmed her beauty brand, Rhode, will launch in June. Rhode will include bath and shower products, beauty creams, cleaning products, haircare, cosmetic, etc.

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