10 Times Celebrities Successfully Rebranded Themselves

A brand with a good reputation always gained attention. When it comes to celebrities, they sometimes get a bad rap for their uneven personal life or unrefined behaviors. Their images and fame are downright tarnished. Then they attempt to rebrand themselves to continue their career in the Entertainment industry.
In addition, some celeb’s names are intertwined with one specific image type. They can be outstanding for that image initially, yet gradually boring thereafter. That engenders them to rebrand themselves with a breath of fresh air.
So what celebrities have successfully rebranded themselves? Scroll down to explore 10 famous singers, actors, and models who completely change their images. Your idol presumably is one of them. Check them out now!

#1 Christina Aguilera

Source: Twitter

Since becoming famous with her track "Genie in a Bottle," Christina Aguilera has rebranded her image multiple times. She was a typical pop star then, similar to Britney Spears, Mandy Moore, and Jessica Simpson. They were all releasing bubblegum pop tunes and projecting an image of sweet innocence that was just a tad naughty. It was a whole new Aguilera with her album Stripped. She used to be the girl lying in the sand, singing about what a girl wants, but now she's the girl in the "Dirrty" music video, who wore leather chaps, a bikini top, and looked, well, dirty. She even went by the name "Xtina" and maintained her grungy appearance for red-carpet events.
She has undergone another rebranding after getting married and having kids. Aguilera now favors a bombshell look with curls, red lips, and a curvy figure. Especially, she has offered her talents on shows such as The Voice and a role in Nashville. She recently re-recorded the song "Reflection" from the Disney film Mulan.

#2 Kristen Stewart

Source: Shutterstock

Kristen Stewart was at the pinnacle of her career with the success of Twilight, but her romance with director Rupert Sanders while acting in Snow White and the Huntsman nearly annihilated her career. According to Fame10, Stewart left Hollywood in 2013 but returned a year later to star in small films that both fans and reviewers adored. She returned to the big screen in large-budget films like Charlie's Angels in 2019 and Underwater in 2020.

#3 Taylor Swift

Source: Getty Images

Taylor Swift chose the ideal time to rebrand herself: when her fan base was on the verge of growing up and getting bored of her music. Taylor rose to fame as a country singer. She would strum her guitar and sing songs about all the boys who had broken her heart while wearing her wavy blonde hair and cowboy boots. The songs were snappy renditions of diary entries, and they were successful.
She still sings about her ex-boyfriends, but her songs have become notably more pop. Her look has also changed, as she has ditched the eyeliner in favor of red lipstick and her lengthy curls in favor of a sleek lob haircut. She has also succeeded in changing the conversation around herself. For a while, the talk surrounding Taylor revolved around who she was or wasn't dating, and hence what she was or wasn't singing about.
Since then, Taylor has assembled a group of friends that includes almost every Victoria's Secret Angel, Selena Gomez, Lena Dunham, Gigi Hadid, Lorde, and. Now, rather than focusing on who she is dating, the topic is more about her group of friends and their successes. Taylor transformed herself from a broken-hearted country star to a force for empowering women.

#4 Jessica Alba

Source: Reuters

After starring in films like Honey, Sin City, and Into the Blue, actress Jessica Alba was cast in several parts throughout her career, but they all seemed to be based more on her appearance than her acting skills. She shifted gears, though, and concentrated on her Honest Company, which initially offered baby goods before eventually branching out into beauty products. She is the company's CEO, and it is now valued at more than $1 billion.

#5 Nicole Richie

Source: Pinterest

Nicole Richie was well-known for her drug and alcohol abuse as well as her partying ways with her BFF Paris Hilton. But after getting a DUI in 2006, she decided to cut back on her drinking and start an eating problem treatment program. Richie turned her life around, had her first child with rock star Joel Madden, and had a lucrative fashion career with House of Harlow in 1960. She is now recognized as a fashion icon.

#6 Matthew McConaughey


Matthew McConaughey's name was once associated with romantic comedies, but he is now one of Hollywood's most recognized and sought-after performers. After making his cinematic debut in Dazed and Confused, McConaughey played a variety of parts for almost ten years. He was a young actor pursuing any role he could get, but it looked aimless. Then he found that romantic comedies are his call. With impressive roles in How to Lose a Guy in 10 Days, The Wedding Planner, and Failure and Launch, McConaughey made his own attraction in Hollywood.
Thereafter, Mathew McConaughey gave up rom-com to challenge himself in roles like Dallas Buyers Club and the criminal drama series True Detective. He did this in order to establish himself as a serious actor. For his performance in Dallas Buyers Club, he would later win the Academy Award for Best Actor.

#7 Robert Downey Jr.

Source: Alberto E. Rodriguez/File Photo

Thanks to securing the title part in the Iron Man movies and continuing to play the superhero in several Marvel Studios productions, actor Robert Downey Jr. has had a remarkable career. The actor earned a staggering $75 million just from his part in Marvel's Avengers: Endgame, making him the film's highest-paid actor.
Before being cast in the coveted role, he was, however, well-known for his own battle with drugs and alcohol. Before achieving sobriety in 2002, he spent several years going in and out of rehab. Thankfully, he changed for the better, and today he is a well-known actor in Hollywood.

#8 Kim Kardashian

Source: ANGELA WEISS/Getty Images

Kim Kardashian, needless to say, is a star who receives the most media attention. She is now well-known for her sense of style, her beauty line KKW Beauty, and her SKIMS shapewear, which, according to Forbes, has helped her net worth soar to $900 million.
However, many of the reality star's followers will remember that her career was sparked by a sex tape with her ex, Ray J. Fortunately, nobody actually recalls the infamous recording that was leaked in 2007.

#9 Sienna Miller


Due to her on-off romance with actor Jude Law, British actress Sienna Miller frequently appeared in tabloid publications. When she had an affair with Balthazar Getty, who was married at the time, in 2008, she became the center of controversy as well.
However, the celebrity took a break from the spotlight and returned with an entirely new image. She landed parts in popular films like American Sniper and has a daughter named Marlowe with Tom Sturridge. Rather than for the drama in her personal life, Miller is now better renowned for her acting roles.

#10 Angelina Jolie

Source: jezebel

Angelia Jolie was infamous for her odd conduct before she became the humanitarian she is today. Examples include the time she kissed her brother on the mouth at the Oscars and wore a vial of Billy Bob Thorton's blood around her neck. Many fans also found it offensive when she allegedly "stole" Brad Pitt from Jennifer Aniston.
Once Jolie became a mother, started assisting the less fortunate and curbed her outlandish behavior, however, people started to see another side to her. She is currently regarded as a devoted mother, humanitarian, and successful film director.
Share this article