How Many Viewers Watched Yellowstone Last Night?

Claudia Gomez

How many viewers watched Yellowstone last night? Here we go! After more than a year off, Paramount Network's "Yellowstone" returned with a roar, drawing in 14.7 million people for the two-part Season 4 premiere on linear TV, according to Nielsen's L3 ratings. Is Carter In Season 5 Of Yellowstone?
The third season of the neo-western ensemble drama, which stars Kevin Costner as a wealthy rancher, came to a close in August 2020. The launch of Season 4 on Sunday was a huge success, drawing in about 8 million viewers in Nielsen's live, same-day linear ratings. Showrunner/executive producer Taylor Sheridan also has two other dramas, "Mayor of Kingston" and "1883," premiering on ViacomCBS' Paramount Network shortly.

#1. How Many Viewers Watched Yellowstone Last Night?

How Many Viewers Watched Yellowstone Last Night Source: Yellowstone
Chris McCarthy, President and CEO of MTV Entertainment Group said, "With over 14 million viewers tuning in for our 'Yellowstone' premiere, we now have a massive launch pad as we sneak episodes of Taylor Sheridan's new series 'Mayor of Kingstown,'" whose full season will roll out exclusively on Paramount Plus beginning Sunday. He continued, "Taylor has created a cinematic experience that our remarkable cast led by Kevin Costner brings to life in a way audiences can't get enough of, and we are excited to deepen our relationship with him and capitalize on this tremendous momentum by building out the 'Yellowstone' franchise together."
Sheridan's exclusive multi-year contract with MTV Entertainment and ViacomCBS includes scripted and procedural series for streaming and linear, with the first two being "Mayor of Kingstown" and "1883. The show is currently the most-watched cable season debut since "The Walking Dead" in 2017. It is the number one series of 2021 across all television, including broadcast, cable, and premium networks. You may want to see the list of the cast Of Yellowstone Season 5.
The premiere simulcast on Paramount Net, CMT, Pop, and TV Land saw an increase of 66% compared to the Season 3 debut (9.3 million) and an increase of 58% compared to the Season 3 premiere of "Yellowstone" (12.7 versus 7.6 million viewers). Season 4's launch on Paramount Network saw an increase of 10.5 million viewers, or 60%, compared to Season 3's premiere (6.5 million). There was a 64% increase in viewership among people aged 18 to 49, the target demographic (4.19 versus 2.56).

 

How Many Viewers Watched Yellowstone Last Night
With McCarthy at the helm of MTV Entertainment Group channels and digital platforms like MTV, VH1, Comedy Central, TV Land, and Logo, in addition to Paramount Network, the show's return received a strong promotional push across the board. Pluto, an AVOD streamer owned by ViacomCBS, aired multiple "Yellowstone" catch-up marathons to attract new viewers.
According to Philo's weekly streaming insights, "Yellowstone" was the most watched show in many markets near the Montana ranch where the series is filmed and the Wyoming home of the national park. These markets include Billings, Butte, Bozeman, Helena, and Great Falls in Montana; Casper and Cheyenne in Wyoming; Idaho Falls (Jackson) and Twin Falls, Idaho.
Abilene, Amarillo, Boise, Cedar Rapids, Des Moines, Evansville, Laredo, Lexington, Louisville, Lubbock, Topeka, and Wichita were some of the cities where "Yellowstone" performed well because they relied on agriculture and livestock. (That ad spends on branded media by Tractor Supply and Ram Trucks were well worth it.)
Sheridan and John Linson co-created "Yellowstone," produced by Linson, Art Linson, Sheridan, Costner, Glasser, Costner, Yari, and Kay. In addition to Will Patton, the cast also features Kelly Reilly, Luke Grimes, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards, Ian Bohen, Finn Little, Ryan Bingham, and Gil Birmingham. Starring as special guests in Season 4 is Jacki Weaver, Piper Perabo, and Kathryn Kelly.
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