What exactly is a gimmick? It’s a trick intended to attract attention. People don’t can’t tell the difference between real and fake, so it’s easy to play tricks on them. For example, if you lure crowds to your bake sale by having bake cute football players handing out samples in front of your booth, that’s a gimmick. A gimmick is often used by businesses to sell a product or by celebs to gain more attention.
Like rapper and artist Dan Sur, he became the latest to make a buzz with his attention-grabber. Gold hair got implanted in his skull.
Before The Gold Hair
Before the gold hair, Dan Sur was just an average rapper. Most artists are merely “average” before they achieve something noteworthy.
It can be a hit single, a big co-sign, and these days, a makeover.
Lil Uzi With The Diamond Head
Consider the case of Lil Uzi Vert. He rose to prominence as a result of a smash hit single.
He got more co-signs from acts that were bigger than him as he grew in size. He completed the appearance makeover by implanting a jewel on his forehead. He took all three possible routes!
Dan Sur Needed To Do Something
To be honest: the rap game is oversaturated with musicians who sound similar and have a gimmick.
Dan Sur was a touch too regular for the target audience he was trying to reach.
Even Tyler, The Creator Gets It
Tyler, the Creator and an established rapper with a sizable fan following, knew he’d have to come up with a “gimmick” even after multiple albums.
Eventually, it worked, as his album, which he wore with his bowl-cut blonde haircut, won him his first Grammy.
Welcome To The New Era
Dan Sur has finally figured out how to make himself stand out. For him, having gold teeth isn’t enough; he also needs golden hair.
“The truth is that I wanted to do something different because I see that everyone dyes their hair. I hope not everyone copies me now,” he said.
We have to admit that we never thought we could see someone who gets gold implanted into their hair. But Dan Sur, everything is possible. “I have it as a hook that is implanted in my head, and that hook has hooks, and they are all hooked in my skull,” he said.
That seems absurd, but he wants this life.