The key player in business is not revenue, investors, employees or customers, but the belief of the founder. Building a circle of trust with people in the same business is a testament to a brilliant growth strategy.
Source: Franchise Chatter
At least that’s what Jerry Flanagan, founder and CEO of garbage collection company JDog Junk Removal & Hauling draws from 10 years in the business. Jerry started collecting garbage in 2011, when it was just him and his wife. Jerry’s wife took care of the desk jobs while he sat behind the wheel of a truck parked in the Home Depot lot looking for the next task. JDog Junk Removal now has more than 200 franchises serving over 40 million US residents.
It is trust that has brought Jerry Flanagan’s company so far: Confidence among the businessmen and its customers, confidence among employees in the same company and confidence in the direction of operations that helps franchises expand nationally.
Every entrepreneur will have his or her own priorities with opportunities or decisions. But for Jerry, the top priority is to build credibility.
Beginning in the right direction forms the first level of confidence
In the early days of starting a business, Jerry’s business strategy was simply: “I am your neighbor and our children go to the same school, so you can trust me to clean up the garbage for you.”
However, that’s not everything. To gain greater trust, you need to find a reason for the interaction. In this case, Jerry finds out why people want to get rid of the superfluous stuff. Maybe it’s because their parents recently passed away and they wanted to clean up the house before putting it up for sale. It is also possible that they are about to move to a pension and need to liquidate their belongings for money.
Showing up at the right time with a positive attitude and respect is fundamental, but showing up to have a positive emotional impact is another story. No matter what product you’re selling, it’s imperative that you build trust with your customers. Customers believe your product will solve their problems, and if you go against that belief, your business will definitely fall apart. Make promises, correct the mistakes, and you’ll have loyal customers.
Jerry appreciates keeping credibility with customers by being on time, respecting them and living honestly. Because he always keeps the trust, customers always come to the company.
Confidence grows as the working teams expand
Source: Philadelphia Magazine
Business grew, Jerry decided to hire veterans to help him with his work. It took him a long time to realize that the reason customers trust him is partly because he is a veteran.
Soldiers always have certain qualities, prominent among which is the willing to sacrifice. So Jerry recruits people with the same discipline as the soldier. By recruiting veterans, the company not only helps the community, but also finds people with valuable, trustworthy qualities to build a business.
Above all, employees need to trust each other, especially when working. Besides, you don’t have to hire veterans to build that. It’s important that you find like-minded people, people you trust to delegate work and vice versa, people who trust you as a leader.
All new employee need time to adapt to the new working environment. By hiring people with the same ideals to live and work, you will significantly shorten the above time. At that time, you have already laid the first bricks for the wall named trust!
Giving others control is the ultimate stage
As JDog Junk Removal & Hauling company developed, CEO Jerry realized that it could grow even more by helping veteran-employees and their families learn to run their own businesses.
As the business grows to a certain point, the leader may need to let go of some control. However, entrusting someone to take over the reputation and the career we have worked so hard to build requires a lot of trust.
If you want your business to succeed, you need to have enough confidence to delegate to others to help you. But that doesn’t matter if you’ve previously built a team based on trust. Trust with customers, with employees in the company creates a circle of trust that surrounds all operational strategies you plan.
But remember, trust comes in many forms.
Source: The Org
It sounds easy to say that trust is the essence of business operations, but in a corporate environment with different cultures and missions, building trust is not easy. Broken mirrors can’t be fixed and neither does faith. Every action, no matter how small it is, affects trust: from politely addressing customers, thanking customers for trusting in using the company’s services, to taking care of employees’ lives or how the company handles media crisis.
In the whirlpool of business, these little things can be easily neglected but they are what determine customer opinion. They are not difficult to achieve, but require a clear understanding throughout the company’s apparatus.
Principles are the backbone of a business, and especially as a business grows, it needs guiding words—something employees instill in themselves all the time. And then, trust is what determines your company’s success or failure.