Why Was Taylor Swift General Sale Cancelled? How To Get?
Why was Taylor Swift general sale cancelled? Here we go! Friday will be the last day that tickets for Taylor Swift's "Eras" tour are made available to the general public. This decision was made after Live Nation's Ticketmaster reported that there were insufficient tickets to meet customer demand.
Ticketmaster announced in a tweet that the public on-sale scheduled for tomorrow for Taylor Swift's The Eras Tour will not go through because of the "extraordinarily large demands" placed on ticketing systems and the "insufficient residual ticket inventory" to satisfy those requests.
A few hours after the CEO of Live Nation's largest shareholder cited a surge in demand from 14 million people, including bots, for site interruptions and lengthy waits for presales earlier this week, the firm announced that the event would be canceled.
According to Greg Maffei, chief executive officer of Liberty Media, the website was only supposed to be accessible to approximately 1.5 million certified Swift fans. The demand for the superstar's 52-date tour "might have filled 900 stadiums," according to Maffei, who stated that Ticketmaster sold more than 2 million tickets on Tuesday. Thursday's market close saw a nearly three percent drop in the price of Live Nation shares.
A significant portion of the demand for Taylor Swift's stadium tour is due to the fact that the artist has not performed live since the "Reputation" stadium tour in 2018, which coincides with the record-breaking release of her new album "Midnights." The cancellation of her "Lover Fest" tour directly resulted from the pandemic.
Source: Getty Images
This week, Ticketmaster and Live Nation came under fire when a storm of issues and site outages occurred during the presales for Taylor Swift's upcoming tour. The companies combined in 2010, and activists and lawmakers have urged that the corporation should be broken up as a result of the merger.
Fans in their tens of thousands have taken to social media to express their frustration with the long wait periods and the lack of clarity on "verified fan" tickets and presale passwords. The objective of the verified fan program, which began operations in 2017, was to ensure that tickets were not resold but remained in possession of genuine concertgoers.
But it seemed like it wasn't going to work in a few of the scenarios. In a matter of hours, tickets for the tour were already being sold on the secondary market at significantly inflated prices.
Tickets for the "Eras" tour can be purchased for as little as $49 and as much as $450, with VIP packages starting at $199 and going as high as $899. Prices for individual tickets can be found on the secondary market ranging anywhere from $800 to $20,000. CNBC's request for comment was not immediately responded to by representatives from either Ticketmaster or Swift's touring organization, AEG Worldwide.
If you found this article interesting, don't hesitate to visit our website AUBTU.BIZ to get access to a wide range of creative and entertainment news.
Ticketmaster announced in a tweet that the public on-sale scheduled for tomorrow for Taylor Swift's The Eras Tour will not go through because of the "extraordinarily large demands" placed on ticketing systems and the "insufficient residual ticket inventory" to satisfy those requests.
#1. Why Was Taylor Swift General Sale Cancelled?
A few hours after the CEO of Live Nation's largest shareholder cited a surge in demand from 14 million people, including bots, for site interruptions and lengthy waits for presales earlier this week, the firm announced that the event would be canceled.
According to Greg Maffei, chief executive officer of Liberty Media, the website was only supposed to be accessible to approximately 1.5 million certified Swift fans. The demand for the superstar's 52-date tour "might have filled 900 stadiums," according to Maffei, who stated that Ticketmaster sold more than 2 million tickets on Tuesday. Thursday's market close saw a nearly three percent drop in the price of Live Nation shares.
A significant portion of the demand for Taylor Swift's stadium tour is due to the fact that the artist has not performed live since the "Reputation" stadium tour in 2018, which coincides with the record-breaking release of her new album "Midnights." The cancellation of her "Lover Fest" tour directly resulted from the pandemic.
#2. Is There Any Way To Get The Tickets?
Source: Getty ImagesThis week, Ticketmaster and Live Nation came under fire when a storm of issues and site outages occurred during the presales for Taylor Swift's upcoming tour. The companies combined in 2010, and activists and lawmakers have urged that the corporation should be broken up as a result of the merger.
Fans in their tens of thousands have taken to social media to express their frustration with the long wait periods and the lack of clarity on "verified fan" tickets and presale passwords. The objective of the verified fan program, which began operations in 2017, was to ensure that tickets were not resold but remained in possession of genuine concertgoers.
But it seemed like it wasn't going to work in a few of the scenarios. In a matter of hours, tickets for the tour were already being sold on the secondary market at significantly inflated prices.
Tickets for the "Eras" tour can be purchased for as little as $49 and as much as $450, with VIP packages starting at $199 and going as high as $899. Prices for individual tickets can be found on the secondary market ranging anywhere from $800 to $20,000. CNBC's request for comment was not immediately responded to by representatives from either Ticketmaster or Swift's touring organization, AEG Worldwide.
If you found this article interesting, don't hesitate to visit our website AUBTU.BIZ to get access to a wide range of creative and entertainment news.
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